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How to Use Music Guest Posting to Grow Your Audience and Influence

Music guest posting is a powerful strategy to promote your music, build your brand, and connect with your target audience. Guest posting is when you write an article for another website or blog that is relevant to your music niche. By doing so, you can showcase your expertise, share your insights, and expose your music to a new and engaged audience.

But how do you get started with music guest posting? How do you find the right sites to pitch, write a compelling article, and get the most out of your guest post? In this blog post, we will answer these questions and more. Here are the eight steps to follow to use music guest posting to grow your audience and influence:

1. Define Your Goals and Audience

Before you start looking for music guest posting opportunities, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals and audience will determine the type of sites you should target, the topics you should write about, and the tone and style you should use.

Some possible goals for music guest posting are:

  • Increase your exposure and brand awareness
  • Drive traffic to your website or music platforms
  • Build your email list or social media following
  • Establish your credibility and authority
  • Network with other musicians and industry professionals
  • Generate leads or sales for your music products or services

Your audience is the group of people who are interested in your music and can benefit from your guest post. You should have a clear profile of your ideal listener, including their demographics, psychographics, preferences, and pain points. This will help you create content that resonates with them and solves their problems.

2. Find Relevant and Reputable Sites to Pitch

Once you have defined your goals and audience, you need to find the best sites to pitch your guest post. You want to look for sites that are relevant to your music niche, have a large and engaged audience, and have a good reputation and authority.

There are several ways to find music guest posting sites, such as:

  • Using Google search operators, such as “music” + “write for us” or “music” + “guest post”
  • Using social media platforms, such as Twitter or Facebook, to search for hashtags or keywords related to music guest posting
  • Using tools, such as BuzzSumo or SimilarWeb, to analyze the traffic, engagement, and popularity of potential sites
  • Using your network, such as your peers, mentors, or fans, to ask for referrals or recommendations

When you have a list of potential sites, you should do some research on each one to make sure they are a good fit for your guest post. You should check:

  • The type and quality of content they publish
  • The topics and categories they cover
  • The tone and style they use
  • The audience and demographics they serve
  • The guidelines and requirements they have for guest posting
  • The benefits and incentives they offer for guest posting

3. Craft a Compelling Pitch

After you have selected the sites you want to pitch, you need to craft a compelling pitch that will convince them to accept your guest post. A pitch is a short and professional email that introduces yourself, proposes a topic, and explains why you are a good fit for their site.

A good pitch should have the following elements:

  • A personalized and catchy subject line that grabs their attention
  • A friendly and respectful greeting that addresses them by name
  • A brief introduction that states who you are, what you do, and how you found their site
  • A clear and concise proposal that outlines the topic, title, and main points of your guest post
  • A relevant and persuasive reason that shows why your guest post will benefit their site and audience
  • A sample or link to your previous work that demonstrates your writing skills and expertise
  • A call to action that asks them to reply or confirm your guest post
  • A polite and professional sign-off that thanks them for their time and consideration

Here is an example of a pitch for a music guest post:

Subject: Guest Post Idea: How to Write Catchy Hooks for Your Songs

Hi John,

I’m Jane, a singer-songwriter and music blogger. I came across your site, Music Tips, while searching for some tips on how to improve my songwriting skills. I really enjoyed your article on how to write memorable lyrics.

I have a guest post idea that I think would be a great fit for your site and audience. It’s about how to write catchy hooks for your songs. Hooks are the parts of your songs that get stuck in your listeners’ heads and make them want to hear more. They are essential for creating hit songs and growing your fan base.

In this guest post, I will cover:

  • What are hooks and why are they important for your songs
  • How to use melody, rhythm, harmony, and lyrics to create catchy hooks
  • How to use contrast, repetition, and variation to make your hooks stand out
  • How to test and refine your hooks to make them more effective

I think this topic will be very valuable for your audience, as it will help them write better songs and attract more listeners. I have over 10 years of experience as a singer-songwriter and music blogger, and I have written several articles on songwriting and music production for sites like Music Industry How To and iCopify.

You can check out some of my previous work here:

  • How to Use Music Guest Posting to Grow Your Audience and Influence
  • How to Record Professional-Quality Vocals at Home
  • How to Promote Your Music on TikTok

Please let me know if you are interested in this guest post idea. I can send you the draft within a week.

Thank you for your time and consideration.

Best,

Jane

4. Write a High-Quality and Engaging Article

If your pitch is accepted, you need to write a high-quality and engaging article that delivers on your promise. Your article should follow the guidelines and requirements of the site, as well as the best practices of online writing.

Some tips for writing a great music guest post are:

  • Use a catchy and descriptive title that summarizes the main idea of your article and attracts the readers’ attention
  • Use an enticing and informative introduction that hooks the readers, introduces the topic, and states the main goal or benefit of your article
  • Use clear and concise subheadings that break down your article into logical and manageable sections
  • Use bullet points, lists, tables, charts, images, or other visual elements to make your article easier to read and understand
  • Use examples, stories, quotes, statistics, or other evidence to support your points and add credibility and interest to your article
  • Use a conversational and friendly tone that matches the style and voice of the site and connects with the readers
  • Use active and powerful words that convey your message and emotions
  • Use transitions and connectors to create a smooth and coherent flow between your sentences and paragraphs
  • Use a strong and actionable conclusion that summarizes the main points of your article, reinforces the main goal or benefit, and encourages the readers to take the next step

5. Include a Compelling Author Bio and Link

One of the main benefits of music guest posting is that you can include a link to your website or music platforms in your author bio. This is a short and catchy paragraph that tells the readers who you are, what you do, and where they can find more of your work.

A good author bio should have the following elements:

  • A clear and relevant image that shows your face and personality
  • A catchy and memorable name that reflects your brand and identity
  • A brief and interesting description that highlights your expertise, achievements, and value proposition
  • A clear and relevant link that directs the readers to your website or music platforms
  • A call to action that invites the readers to check out your work, follow you, or contact you

Here is an example of an author bio for a music guest post:

Jane is a singer-songwriter and music blogger who helps aspiring musicians write better songs and grow their audience. She has over 10 years of experience in the music industry and has released several albums and singles. You can find more of her tips and tricks on her website, Jane’s Music Blog, or follow her on Instagram, @janesmusic.

6. Proofread and Edit Your Article

Before you submit your article, you need to proofread and edit it to make sure it is free of errors, typos, and inconsistencies. You want to make a good impression on the site and the readers, and show that you are a professional and reliable writer.

Some tips for proofreading and editing your article are:

  • Use tools, such as [Grammarly] or [Hemingway], to check your spelling, grammar, punctuation, and readability
  • Read your article aloud or use a text-to-speech tool, such as [Natural Reader], to listen to your article and catch any mistakes or awkward phrases
  • Ask a friend, colleague, or mentor to review your article and give you feedback and suggestions
  • Compare your article with the guidelines and requirements of the site and make sure you have followed them
  • Format your article according to the site’s preferences and standards, such as using headings, links, images, etc.

7. Submit and Follow Up Your Article

After you have proofread and edited your article, you need to submit it to the site and follow up with them. You want to make sure that your article is received, reviewed, and published in a timely manner.

Some tips for submitting and following up your article are:

  • Attach your article as a Word document or a Google Doc, or paste it in the body of the email,

8. Promote and Engage With Your Article

The final step of music guest posting is to promote and engage with your article after it is published. You want to maximize the exposure and impact of your guest post, and build a relationship with the site and the readers.

Some tips for promoting and engaging with your article are:

  • Share your article on your social media platforms, such as Facebook, Twitter, Instagram, etc.
  • Mention your article in your email newsletter, blog, podcast, or YouTube channel
  • Thank the site for publishing your article and tag them in your posts
  • Respond to the comments and feedback from the readers and answer their questions
  • Track the performance and results of your article, such as views, shares, clicks, leads, etc.

Conclusion

Music guest posting is a powerful strategy to grow your audience and influence as a musician. By following these eight steps, you can find, pitch, write, and promote high-quality and engaging guest posts that will showcase your expertise, share your insights, and expose your music to a new and engaged audience.

If you want to learn more about music guest posting and other music marketing strategies, check out our website, Music Marketing Academy, where we offer online courses, coaching, and resources to help you succeed in the music industry.

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